Explain the work you take on, show relevant examples and give customers a clear way to request a quote. Built around your trade and the area you cover.
One monthly price, nothing to pay up front.
No setup fee. Built around the way customers choose a local trade.
We build it, and we keep it running.
For 24 months · no setup fee
£79/month
Choose Starter →We build it, keep it running, and improve its search foundations.
For 24 months · no setup fee
£119/month
Choose Growth →We build it and provide the ongoing website work listed below.
For 24 months · no setup fee
£199/month
Choose Partner →For new Lustre websites, including complete replacements. Your domain remains in your name; we host and license the website during the 24-month term. After payment 24, ownership transfers to you and care becomes optional at £29, £65 or £149/month. Plan terms. Prefer to pay once? See our builds from £849.
A useful trade website answers four questions quickly: do you do this type of job, do you cover my area, what information do you need, and how can I contact you? That matters whether the customer arrives from Google, a recommendation or the address on your van.
A plumber may need to distinguish repairs, bathroom work and boiler services. A builder may need to explain an extension project differently from small repairs. Each separate page should earn its place through specific scope, process, useful examples and customer questions. We do not add a page just to repeat a town name.
Only publish emergency or out-of-hours contact promises if the business actually provides them. A quote-request button starts a conversation; a booking button should lead to a real appointment process. Customers should be able to see the difference.
Useful project examples explain the original problem, the work carried out and the finished result. Use photos you have permission to publish, with customer details removed where needed. Accreditations must be current and relevant to the work offered. Existing genuine reviews can be used with suitable attribution; placeholder testimonials should never fill a gap.
Name, a reply address, town or postcode, service and a short description are often enough for the first contact. If photos or measurements are needed, explain how to provide them. We agree how the form receives requests, how the owner is notified and what happens when something fails.
The Echo Property Maintenance case study documents our September update: nine clear service groups, mobile contact routes and a form that saves an enquiry before confirming receipt. It shows the delivered work without claiming an unmeasured increase in leads.
Lustre is based in Ashford and serves nearby Kent towns. We agree your real coverage rather than treating the whole county as a single target. Where a Google Business Profile is eligible, the service details and contact information should agree with the website.
Compare the one-off build options, read the managed-plan terms, or see the more specific plumber website guide.
Trade Starter is £79/month for five pages; Growth is £119/month for seven; Partner is £199/month for up to ten. Each is a new build with hosting and the listed care, for a minimum 24-month term. Your domain remains in your name. Website ownership transfers after payment 24 under the plan terms.
Yes. One-off website builds are a separate route, with optional hosting and care. The seven-page Build is £849. Compare the page count, ongoing work and ownership timing rather than the first invoice alone.
No specific search or map position is guaranteed. We can build useful service pages, accurate coverage information and search foundations, then review relevant Search Console data. Competition, distance and the business’s established reputation also matter.
Include your trade, service area and existing website. We will suggest the pages and contact route that fit.
Get a website plan →