Simple process. No surprises.
We've made getting a new website as painless as possible.
From the first brief to a checked live website
1. Understand the business and the problem
We start with the customers you want to reach, the services you provide and the action a visitor should take. For an existing site, we review the current structure and any available search or enquiry evidence. Low enquiry volume can involve content, visibility or a broken contact route, so we identify the problem before choosing the work.
2. Agree a page plan and written scope
The proposal records page count, features, copy and image responsibilities, revision rounds, costs and dependencies. We identify domain access, hosting, email routing and third-party systems early. One-off projects and managed trade plans have different payment and ownership arrangements; the quote and terms set these out.
3. Prepare content that helps someone decide
You confirm the services, service area, business details and contact preferences. We organise the copy around customer questions and agree which genuine examples can be published. We use only material with suitable permission and identify illustrative examples. Missing content can affect the schedule, so we agree what is needed before promising a launch date.
4. Build and share the preview
We build the agreed design and functionality, with a layout that works on smaller screens. You review wording, links, service details and the customer journey in the preview. Feedback is grouped into the revision rounds in your package, so changes can be considered together.
5. Check the routes customers will use
Before launch, checks cover navigation, links, forms, error messages, keyboard access and the mobile layout. For a replacement site, we map old addresses to the right new pages and preserve useful URLs where possible. Page titles, canonical addresses, sitemap and crawl settings are checked alongside the visible content.
Forms need an explicit success condition: a button click is not proof of a received enquiry. Where a form saves submissions, we check saving and error handling separately from notification delivery. The EchoPM case study shows this distinction in practice.
6. Launch, hand over and review
After approval, we publish the site and check the live routes again. We explain hosting, domain ownership, access and ongoing responsibilities. Search Console can help track crawling and relevant searches, but Google controls indexing and ranking. Follow-up work should respond to evidence such as missing pages, confusing journeys and actual enquiries.
Questions before we begin
What should I send first?
Your current website address if you have one, main services, coverage, preferred contact route and the biggest problem to solve. An outline budget and deadline help us scope a useful first version.
How many revisions are included?
Sketch includes one round, Build two and Landmark three. Your quote confirms the allowance for the chosen project. New pages, integrations or a changed brief can alter the cost and timetable.
Is copywriting included?
Sketch, Build and Landmark include copywriting. You supply or confirm business facts, service details and permissions for images or testimonials. Photography, extensive research and specialist regulated copy need an agreed scope.
What support follows launch?
Build includes three months of updates and changes; Landmark includes six. Hosting and care are separately priced and start at go-live if selected. Other packages follow their agreed quote. Compare care plans.
Can I update the site myself?
If you need an editing interface, say so at the brief stage. A custom static site does not automatically include a content-management dashboard. We can agree an editing solution, training or an ongoing change allowance.
Start with the website problem
Send a short brief and we will propose the pages and functionality needed to address it.
Get a website plan →