If your customers can't find you on Google, your website isn't working hard enough.

Start with the reason the right customers are not finding you

Low enquiry volume does not automatically mean you need more pages. A site may be hard to crawl, appear for irrelevant searches, explain its services poorly or have a contact form that does not work. We review those possibilities before choosing the next piece of work.

For Ashford and nearby businesses, the useful question is whether you appear for the services and areas you actually cover, and whether those visitors can take the next step. A site-wide average position mixes different queries; it is not a complete measure of local performance.

Search foundations in a new build

Our website work includes descriptive titles, a clear heading structure, crawlable navigation, mobile layouts, image optimisation and suitable structured data. We check canonical addresses, crawl instructions and the sitemap, and help connect Search Console. These foundations help search engines understand the published pages. They do not guarantee that Google indexes every URL or gives it a particular position.

Local SEO setup: £199 one-off

The published local setup covers an eligible Google Business Profile, an audit of name, address and phone consistency, relevant directory submissions and local structured data. We agree the exact accounts and actions first, including access, existing listings and any verification Google requires. Work already included in your build is identified so the scope is clear.

A profile should describe the real business: the appropriate category, accurate services, genuine opening arrangements and a truthful location or service area. A website page for a town does not create an office there. Google controls profile verification and local results.

Useful content before more content

A service page should help someone decide whether the business can do their job. Useful details include what is included, exclusions, the process, the area covered, pricing assumptions and permitted examples of completed work. A new page is justified when it answers a distinct customer need. Repeating the same text with another town name adds little.

AI assistance does not make a page automatically good or bad. Accuracy, original evidence and usefulness need checking regardless of how a draft was produced. Google’s people-first content guidance explains the principles. We use the business’s actual services and evidence rather than invented reviews or results.

A practical way to measure progress

1. Record a baseline. Compare relevant pages and searches in Search Console, with country and date range held consistent. Separate brand searches from service-and-area searches.
2. Check indexing and errors. Investigate important missing pages, crawl restrictions, broken links and incorrect canonical addresses.
3. Improve the customer journey. Clarify the service, show suitable evidence and check the contact route. Our EchoPM case study shows why a saved enquiry matters.
4. Review comparable periods. Look at impressions, clicks, relevant queries and received enquiries. Allow time for recrawling and avoid treating a few days of movement as a reliable trend.

Google describes local ranking in terms of relevance, distance and prominence. Those factors are why we cannot promise a map position or a fixed month when enquiries will begin.

Ongoing work with a defined allowance

Core hosting is £15/month. Starter care is £29/month; Professional is £65 with one hour of changes and a monthly analytics and search digest; Business is £149 with up to three hours of changes, monthly performance and Search Console actions, and one conversion improvement within that time. The current care-plan comparison lists the full scope.

For an existing site, send the address, services and areas that matter, plus any Search Console access you can provide. We will identify the practical next steps and explain which are a one-off fix and which require ongoing work.