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CASE STUDY

VettMail

Email Security · AI-Powered SaaS

An AI-powered email scam detection service — forward any suspicious email, get a clear verdict in 60 seconds.

OVERVIEW

Scam emails cost UK consumers millions every year. VettMail fights back.

VettMail is an email security service that lets anyone check whether an email is a scam, phishing attempt, or contains malware. Users simply forward the suspicious email to check@vettmail.com and receive an instant AI-powered analysis with a clear GREEN, AMBER, or RED traffic-light verdict.

We designed and built VettMail end-to-end — from concept and branding through to a fully functional SaaS platform with automated email ingestion, AI analysis, human review escalation, Stripe payments, and a customer dashboard.

Web App AI Integration Branding Stripe Payments Email Processing
WHAT WE BUILT

A complete SaaS product — from inbox to verdict.

01

Email Ingestion Pipeline

Automated system that receives forwarded emails, extracts headers, body, links, and attachments for analysis. Handles all major email formats.

02

AI Scam Detection

Claude-powered analysis engine that checks sender legitimacy, domain spoofing, link safety, urgency patterns, and known scam templates. Returns a traffic-light verdict with plain-English explanation.

03

Human Review Escalation

Amber-rated emails can be escalated to human analysts for a definitive verdict. Ensures edge cases get expert attention.

04

Marketing Website

Dark, conversion-focused, conversion-focused landing page with pricing tiers, comparison tables, FAQ, and trust signals. Built to convert worried email recipients into paying customers.

05

Stripe Billing

Pay-per-check and monthly subscription tiers integrated via Stripe. Personal plans from £2.99/check, business plans from £39/month.

06

Customer Dashboard

Scan history, verdict details, account management, and usage tracking. Customers can review all their past email checks in one place.

THE WORK

See it for yourself.

The VettMail homepage — dark, trust-focused, instant clarity on what the product does.

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