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CASE STUDY

MobileInc

Phone & Tablet Repair · Tenterden, Kent

A 13-page local SEO powerhouse built to dominate phone repair search across Kent and East Sussex.

OVERVIEW

Over 10 years of trusted phone repair in Tenterden — now with a website to match.

MobileInc is a phone and tablet repair business based in Tenterden, Kent. With over a decade of trading, they serve Tenterden and the wider Kent and East Sussex area — including Cranbrook, Ashford, Headcorn, Hawkhurst, Rye, Battle and across the Weald. Walk-in same-day repairs, warranty on all work, no fix no fee. A proper local business with a loyal customer base built on trust and quality workmanship.

They came to us because their existing website was functional but wasn't working hard enough. It needed to be rebuilt to Lustre standard — a site that ranks, converts, and represents the quality of the MobileInc brand to anyone searching for phone repair in Kent.

Web Design SEO Copywriting Conversion Optimisation
THE CHALLENGE

A solo operator competing against chains — in a market that searches by device and location.

Phone repair is a competitive space. Customers search for specific devices (“iPhone screen repair Tenterden”), specific problems (“water damage repair Kent”), and specific locations (“phone repair near me”). To win those searches, you need dedicated pages for each — not a single services page trying to cover everything.

MobileInc also faced the perception challenge that comes with being a small-town independent. Why choose them over driving to a chain shop in Ashford or Tunbridge Wells? The website needed to answer that question before it was even asked — with trust signals, social proof, and a total cost argument that made the case for staying local.

OUR APPROACH

13 pages. Every device. Every town. Every objection answered.

We didn't just rebuild the MobileInc website — we engineered it for local search dominance. Every page was designed with a specific keyword target, a clear conversion path, and copy that builds trust from the first line.

Device-Specific SEO Pages

Dedicated pages for iPhone, iPad, Samsung, Nintendo Switch, and all other devices. Each page targets its own keyword cluster with model lists, repair types, FAQ schema, and a clear CTA.

Location Page Targeting 17 Towns

A comprehensive locations page covering Tenterden and 16 surrounding towns across Kent and East Sussex — Cranbrook, Ashford, Headcorn, Hawkhurst, Rye, Battle and more. Each with distances and directions.

Trust-First Copy Strategy

10+ years experience, warranty on all repairs, no fix no fee, 4.7/5 rating. These trust signals appear on every page, in the hero, in the trust bar, and in the schema markup. The “why drive to a bigger town?” comparison section addresses the price objection head-on.

Conversion Architecture

WhatsApp floating button on every page. Click-to-call in the sticky header and on every section. Booking form with SendGrid integration. Every page ends with a CTA. Multiple paths to conversion, zero friction.

Schema & Technical SEO

LocalBusiness schema with AggregateRating, FAQPage schema on device and services pages, BreadcrumbList on all inner pages. Unique title, H1, meta description and canonical on every page. Full sitemap.xml.

Blog & Content Strategy

Blog hub with three initial articles — battery health, water damage first aid, and whether it's worth repairing an older iPhone. Content designed to capture informational search intent and funnel readers to booking.

WHAT WE BUILT

A complete multi-page rebuild — from homepage to sitemap.

01

13-Page Website

Homepage, services, 5 device pages, locations, booking, contact, blog, HTML sitemap — every page designed and built from scratch.

02

5 Device Pages

iPhone, iPad, Samsung, Nintendo Switch, and all other devices — each with repair types, model grids, pricing notes, FAQ and CTA.

03

Locations Page

17 towns across Kent and East Sussex with distances, directions, and a postal repair service option for customers further afield.

04

Booking System

Online booking form with SendGrid email integration — sends confirmation to customer and notification to Nathan. Preferred date and time selection.

05

Dark Premium Design

Near-black (#08080c) and amber (#e8813a) colour scheme with glass-effect cards, scroll reveal animations, and a sticky transparent-to-solid header.

06

Mobile-First Build

Most repair searches happen on mobile. Every page is designed mobile-first with touch-friendly buttons, WhatsApp integration, and click-to-call throughout.

THE WORK

See it for yourself.

The homepage hero — dark, trust-first, conversion-focused.

Device-specific page — iPhone repair with model grid and FAQ.

Services overview — linking to dedicated device pages.

17 towns across Kent and East Sussex — hyperlocal SEO at scale.

THE RESULT

The best phone repair website in Kent.

MobileInc now has a flagship local service website that does exactly what it was designed to do — rank for every device, every town, and every repair type. Convert visitors into walk-in and online bookings. Represent the quality and trustworthiness of a business with over a decade of hands-on experience.

Every page has a purpose. Every section earns its place. Every word builds trust. This is what a Lustre Digital local service website looks like — and it's live at mobileinc.org.uk.

13
Pages Built
17
Towns Targeted
5
Device Pages
10+
Years in Business

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