How Much Does a Website Cost in the UK in 2026?

By Nathan at Lustre Digital · Updated 8 September 2026

Compare the full scope, not just the first invoice

A useful website quote tells you what will be built, what you must provide, who can edit it, what happens after launch and which costs recur. Two quotes with the same page count may cover very different work. This guide uses Lustre’s published prices, checked on 8 September 2026, rather than claiming a single UK market average.

Our one-off build prices

The services page is the full package comparison, including copywriting, revisions and included updates. Page allowances help define the work; using every allowance is not a reason to publish filler.

Worked example: a seven-page service website

Suppose a local business chooses Build at £849 and optional Professional care at £65/month from launch. Twelve months of that care is £780. The combined build and first twelve months of care is therefore £1,629, before any separately agreed extra work or third-party fees.

Build’s included three months of updates and changes does not mean three months of free hosting. If the same business chooses Core hosting at £15/month instead, the build plus twelve months of Core is £1,029. Core has a different scope: it does not include Professional’s monthly hour of changes. A business arranging its own hosting must include that provider’s costs and its own maintenance responsibilities.

Worked example: a managed trade website

A managed plan spreads a new build, hosting and care across a minimum 24-month term. Trade Starter is £79/month, so the minimum 24 payments total £1,896. Growth is £119/month, totalling £2,856; Partner is £199/month, totalling £4,776. These plans include different page counts and ongoing work, so they should not be compared with a one-off build solely on price.

Your domain remains in your name. The website is hosted and licensed during the managed term; ownership transfers after payment 24 under the plan terms. Care then becomes optional at the relevant published rate. Read the commitment and cancellation terms before choosing.

What can change the quote?

• Content: how much needs writing, checking or moving, and whether images are ready with permission to use them.
• Functionality: a basic enquiry is different from a booking system, customer portal or product checkout.
• Migration: old URLs, email records, redirects and platform access need planning.
• Editing: a custom static site does not automatically provide a dashboard for changing every page.
• Dependencies: a paid theme, app, payment provider or booking platform can have separate fees.
• Review and timing: extra revision rounds, a changed brief or a complex deadline can affect the scope.

Questions to settle before paying

Ask for the exact pages and features, revision allowance, ownership timing, recurring costs and launch checks in writing. Confirm who receives form enquiries, who maintains the site and what happens if you leave. Ask whether quoted prices include any applicable tax and provider fees; the written quote should make the total clear.

For a concrete example of small-site work, the EchoPM case study explains service content, mobile contact routes and reliable enquiry handling. Our planning guide helps turn your own requirements into a brief.