Prove you finish jobs
Extensions and lofts are five-figure decisions made mostly on trust. A project gallery with the town, the brief, the timescale and photos from first day to handover does more than any amount of copy. We build the gallery so you can add a project from your phone in five minutes.
Put the accreditations up front
FMB, TrustMark, insurance-backed guarantees, the Gas Safe and NICEIC partners you use. They belong on the homepage and on every project page, with links people can check for themselves.
Explain your process in plain steps
Site visit, quote, drawings and planning, start date, weekly updates, snagging, handover. Customers are nervous about the middle bit. Showing that you have a process is the difference between a call and a browse.
Separate the jobs you want more of
If you want extensions, do not lead with fence panels. A page each for extensions, loft conversions, renovations and new builds lets each one rank on its own terms and filters the enquiries you get.
Make the enquiry form ask the right questions
Postcode, type of project, rough budget, timescale, and a place to attach a drawing or a photo. You get a qualified lead instead of a 'how much for an extension?' text.
Show the team and the vans
People are choosing who to have in their home for three months. Names, faces and the yard matter more than a hero image of a house you did not build.